Curtis High is primed to break into the untapped central Pennsylvania market with the help of Saladworks' innovative team.
Curtis High is no stranger to the restaurant industry. For 15 years, he worked his way up the corporate ladder at Yum! Brands, Inc., working as both a store leader and corporate trainer. But he always wanted to run his own business and be his own boss, so made the decision to break into franchising.
When the time came for High to pick a brand to work with, Saladworks was the obvious choice. He’s a loyal customer—High pops into Saladworks every day for lunch. He says that commitment to the brand, combined with the flexibility the model offered, is what ultimately sold him on the franchise.
“Every item on Saladworks’ menu is delicious, and I knew I wanted to bring the concept to new communities,” said High. “Plus, being a Saladworks franchisee gives me the opportunity to create my own schedule. Instead of spending hours commuting to and from work every day, I get to spend more time with my family.”
High has been with Saladworks for 10 years, but is excited about the series of new, positive changes happening across the entire franchise system. The largest fresh-tossed salad franchise, which is known for giving customers the unique opportunity to design their own entrées, is in the process of remodeling its locations to include free Wi-Fi and power stations for customers to charge their smartphones and laptops. The new design creates a more tech savvy atmosphere in order to attract a new group of millennial customers.
“It’s a really exciting time to be a part of the Saladworks team. The brand as a whole has so much growth potential that’s really tangible to me as a franchisee. The fact that this decades old brand is willing to make a change is refreshing, and we’re looking forward to upgrading our locations. At the end of the day, the redesign gives me the opportunity to see new customers and create new experiences,” said High.
Right now, High has five signed franchise agreements with the brand. He runs three standalone Saladworks restaurants, one food court location and one concession trailer. But with the new restaurant design getting overwhelmingly positive feedback from customers, High’s considering expanding further into the wide-open Pennsylvania market.
“No matter what we do with our design or operations, customers will always come back. That’s because of Saladworks’ commitment to serving only the best and freshest ingredients,” said High. “We’re on the cutting edge of the booming clean eating industry. People are becoming increasingly concerned with the food they’re consuming, putting us in a perfect position for expansion.”
For more information on franchising with Saladworks, click here.